Biddable Media Topics and Techniques

Search Advertising:

Pay-Per-Click (PPC)

What is PPC?

PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.”

Display Advertising

“Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.” –wikipedia

Google Search vs. Display Ads

It’s important to know the difference between these two campaigns and how they could be implemented to reach your intended audience. Search advertising is a type of paid advertising, as mentioned above, that helps make your business visible on search engine result pages. It involves bidding on related keywords to make your ad appear on the sponsored section of the search results. Display campaigns, on the other hand, appear across multiple websites that the user browses on. Display ads introduces your business or product to your intended audience without waiting for them to search it up. Nevertheless, these campaigns can be used together to effectively reach your intended audience and build brand awareness.