Michigan Undergraduate Digital Marketing Programs

University of Michigan – Dearborn

“Learn from professors at one of the nation’s top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.”

Digital Marketing Major Requirements – 21 Credits

Required Courses:

MKT 363 – Digital Consumer Search and Marketing
MKT 454 – Marketing Research
MKT 455 – E-tailing and Retailing
MKT 458 – Communications Strategy and New Media (formerly MKT 456)
MKT 463 – Digital Analytics and Content

+2 Courses of your choosing

DS 310 – Data Mining for Business Intelligence
MKT 382 – Understanding Consumers
MKT 402 – Marketing Management
MKT 457 – Global Marketing and Consumer Culture
MKT 460 – Digital Communication Strategy
ISM / ITM 321 – Database Systems I
ISM / ITM 371 – IT Strategy: Disrupting Industry Norms, Practices, and Structures
ISM / ITM 382 – Advanced Computer Applications