COVID-19’s Impact on the Firearms Industry and How You Can Take Advantage as a Firearms and Ammunition Supplier

Americans have a funny way of reacting to disasters. Some people are choosing to stock up on toilet paper and hand sanitizer, while others are heading straight to their local firearms dealer and loading up on guns and bullets. It’s no surprise that Americans are practicing their right to the 2nd Amendment amid this pandemic. It seems as if we’re headed into a zombie apocalypse and the only means of survival are toilet paper and guns. Consequently, the firearms industry is monopolizing on consumers’ growing concerns and fears of the worst to come.

Since, the government has issued a lock down and deemed gun stores nonessential, it has forced suppliers to rely on a eCommerce platform. So, how can you, a firearms and ammunition supplier, take advantage of that platform effectively?

As a supplier, it is essential to respond to the increase of demand by hiring an experienced digital marketer to help generate in-bound traffic to your website. A digital marketer will utilize keyword research to create strong paid search advertisements to successfully influence the rank of your products on search engines. Google Ads is a popular online advertising platform developed by Google that advertisers use to display paid advertisements and product listings. Advertisers can use Google’s keyword planner tool to discover keywords and phrases with high volumes that they can bid on. Some examples of strong keywords/phrases are “guns for sale” and “firearms and guns.”

Advertisers can also work on reaching first-time buyers by creating content that monopolizes on the concerns and fears of consumers through off-site SEO. An example would be to curate social media posts that stress the importance of protecting family and gaining security and safety by purchasing firearms and ammunition. In addition, advertisers can purchase display ads on websites, social media platforms, or other digital mediums that discuss COVID-19 to entice first-time buyers to click on your product listings. Display ads are used to attract a certain audience and encourage users to click on the ad to take action.

Visit this page, for more information on effective strategies and biddable media techniques that you can use to boost your sales.

Marketing & Advertising Tactics that the Travel & Tourism Industry Can Use to Help Offset the Economic Consequences of COVID-19

It’s no surprise that the travel and tourism industry is facing a huge economic setback amid the global crisis due to COVID-19. This disaster has pushed the industry to cut jobs and forced small-businesses to close their doors. It is estimated that this industry alone will negatively impact the global economy and increase the unemployment rate world-wide. Of the corresponding industries impacted, the airline industry proves to be the most hard hit. Experts estimate that it will take years for this industry to recover. With that being said, the American airline industry has requested a bail-out that ranges from $29 to $58 billion from the U.S. government, but it is unclear if such a bail-out will be granted.

With all this in mind, new strategies must be developed to help counteract the financial damages occurring in the major industry. Companies should consider adapting to the current circumstances by modifying their marketing and advertising strategies. One method that could be used is off-site SEO. Off-site SEO are actions taken outside of the companies direct website to improve ranking and visibility on search engines. For example, utilizing multi-media and social media platforms like Facebook, YouTube, Instagram, and Twitter. Marketers and advertisers should create more meaningful content that persuades consumers to make use of the incredibly low airline ticket prices for future use. They can develop a positive brand image by exploiting the theme of unity in response to COVID-19. A perfect example of this is Emirates’ Do you remember advertisement. This video has wholesome content that conveys a positive outlook, while advertising travel through their company.

Other methods that can be used are display and social advertising. Marketers and advertisers should enhance social media marketing because there is an opportunity to take advantage of the increase in social media usage due to COVID-19. Display advertising can help influence demand, which is the industry’s main challenge to overcome. However, it is in the best interest of the industry to spend more time and resources into social advertising. Social advertising is arguably the most effective avenue to reach a wider audience, which drives leads and revenue.

Knowing the Difference Between On-site & Off-site SEO

Let’s start with the basic question what is on-site and off-site SEO? On-site SEO is the process of enhancing content on a website to improve search engine ranking and visibility. It involves applying your keyword research to create strategic and meaningful content centered around those top keywords. There are several methods that website developers use to optimize their website. Some methods include using header tags, internal links, meta descriptions, and clear formatting for readability.

Off-site SEO, on the other hand, is the process of improving search engine ranking by taking action outside of the site. In other words, promoting your site through other sites. This can be done by having other sites provide a link to your site. It’s important to improve the user’s perception of the site’s trustworthiness, relevance, authority, and popularity. Backlinks are essential for off-site SEO, but there are other off-site methods to improve optimization. For example, social media marketing, guest blogging, brand mentions, and influencer marketing.

The video below provides a brief explanation of the difference between these two SEO strategies.

In this class, we were asked to develop a website and use the techniques that we learned in class to rank well in the search engine. This means using on-site and off-site SEO methods to create more organic visibility on Google. We are required to create meaningful content that relates to biddable media topics and techniques and Michigan undergraduate digital marketing programs. The intention is to compete against classmates for the highest ranking for the former category. The real challenge is competing against academic institutions for the top spot for the latter category.

It takes time to build credibility and crawl through the search engine. So, we were advised to immediately begin developing our website and publishing blog posts periodically. The blog posts are required to be centered around the topics we learned in class, hence using the method of on-site SEO. We were instructed to post backlinks on multi-media platforms like Pinterest, Reddit, YouTube, and Facebook to encourage in-bound traffic, which is an example of off-site SEO. It is strongly recommended to use both methods to efficiently optimize your site.