Marketing & Advertising Tactics that the Travel & Tourism Industry Can Use to Help Offset the Economic Consequences of COVID-19

It’s no surprise that the travel and tourism industry is facing a huge economic setback amid the global crisis due to COVID-19. This disaster has pushed the industry to cut jobs and forced small-businesses to close their doors. It is estimated that this industry alone will negatively impact the global economy and increase the unemployment rate world-wide. Of the corresponding industries impacted, the airline industry proves to be the most hard hit. Experts estimate that it will take years for this industry to recover. With that being said, the American airline industry has requested a bail-out that ranges from $29 to $58 billion from the U.S. government, but it is unclear if such a bail-out will be granted.

With all this in mind, new strategies must be developed to help counteract the financial damages occurring in the major industry. Companies should consider adapting to the current circumstances by modifying their marketing and advertising strategies. One method that could be used is off-site SEO. Off-site SEO are actions taken outside of the companies direct website to improve ranking and visibility on search engines. For example, utilizing multi-media and social media platforms like Facebook, YouTube, Instagram, and Twitter. Marketers and advertisers should create more meaningful content that persuades consumers to make use of the incredibly low airline ticket prices for future use. They can develop a positive brand image by exploiting the theme of unity in response to COVID-19. A perfect example of this is Emirates’ Do you remember advertisement. This video has wholesome content that conveys a positive outlook, while advertising travel through their company.

Other methods that can be used are display and social advertising. Marketers and advertisers should enhance social media marketing because there is an opportunity to take advantage of the increase in social media usage due to COVID-19. Display advertising can help influence demand, which is the industry’s main challenge to overcome. However, it is in the best interest of the industry to spend more time and resources into social advertising. Social advertising is arguably the most effective avenue to reach a wider audience, which drives leads and revenue.

Why You Should Consider a Career in Digital Marketing

COVID-19 is spreading like a wildfire and destroying everything in its path. The economy is on the verge of collapsing; potentially propelling us into another devastating recession. College students expecting to graduate this year are concerned of what the future holds for them. At this moment, the future doesn’t look promising. Companies are suffering financially and this has made them reluctant to hire.

This pandemic has forced the world to become more technologically reliant. Companies have to adapt to stay afloat. This means focusing heavily on digital mediums to reach their audience. With that being said, digital marketing proves to be one of the most secure business-related careers for the present situation and the future. A large amount of the global population is relying on social media and streaming services to pass the time during lock down. The App Store and Google Play are experiencing higher revenues from the increase in downloads. In response to that, companies have to adapt and design a new strategy to maintain profitability. This means allocating more time and resources to digital marketing and advertising efforts. As a consequence, expect a higher demand of digital marketing skills and jobs.

If you’re an incoming freshman interested in business or an undecided business major, I would suggest considering a major in digital marketing or at least looking into the essential digital marketing skills and certifications that your business school has to offer. Those skills and certifications can help you acquire a competitive advantage in the job market.

For those of you looking for a great digital marketing program in Michigan, you should consider applying to the University of Michigan – Dearborn’s College of Business. The College of Business offers a top-rated business education and plenty of opportunities for students.

You will have the opportunity to gain professional certifications like Google AdWords and the Interactive Advertising Bureau (IAB) Digital Media Sales Certification. You will also have the privilege to learn about social media marketing, email marketing and mobile strategies to implement marketing campaigns for any type of organization from experienced professionals.

For more information, please check out their website: https://umdearborn.edu/cob/undergraduate-programs/majors-minors-curriculum/majors/digital-marketing