Americans have a funny way of reacting to disasters. Some people are choosing to stock up on toilet paper and hand sanitizer, while others are heading straight to their local firearms dealer and loading up on guns and bullets. It’s no surprise that Americans are practicing their right to the 2nd Amendment amid this pandemic. It seems as if we’re headed into a zombie apocalypse and the only means of survival are toilet paper and guns. Consequently, the firearms industry is monopolizing on consumers’ growing concerns and fears of the worst to come.
Since, the government has issued a lock down and deemed gun stores nonessential, it has forced suppliers to rely on a eCommerce platform. So, how can you, a firearms and ammunition supplier, take advantage of that platform effectively?
As a supplier, it is essential to respond to the increase of demand by hiring an experienced digital marketer to help generate in-bound traffic to your website. A digital marketer will utilize keyword research to create strong paid search advertisements to successfully influence the rank of your products on search engines. Google Ads is a popular online advertising platform developed by Google that advertisers use to display paid advertisements and product listings. Advertisers can use Google’s keyword planner tool to discover keywords and phrases with high volumes that they can bid on. Some examples of strong keywords/phrases are “guns for sale” and “firearms and guns.”
Advertisers can also work on reaching first-time buyers by creating content that monopolizes on the concerns and fears of consumers through off-site SEO. An example would be to curate social media posts that stress the importance of protecting family and gaining security and safety by purchasing firearms and ammunition. In addition, advertisers can purchase display ads on websites, social media platforms, or other digital mediums that discuss COVID-19 to entice first-time buyers to click on your product listings. Display ads are used to attract a certain audience and encourage users to click on the ad to take action.
Visit this page, for more information on effective strategies and biddable media techniques that you can use to boost your sales.
It’s no surprise that the travel and tourism industry is facing a huge economic setback amid the global crisis due to COVID-19. This disaster has pushed the industry to cut jobs and forced small-businesses to close their doors. It is estimated that this industry alone will negatively impact the global economy and increase the unemployment rate world-wide. Of the corresponding industries impacted, the airline industry proves to be the most hard hit. Experts estimate that it will take years for this industry to recover. With that being said, the American airline industry has requested a bail-out that ranges from $29 to $58 billion from the U.S. government, but it is unclear if such a bail-out will be granted.
With all this in mind, new strategies must be developed to help counteract the financial damages occurring in the major industry. Companies should consider adapting to the current circumstances by modifying their marketing and advertising strategies. One method that could be used is off-site SEO. Off-site SEO are actions taken outside of the companies direct website to improve ranking and visibility on search engines. For example, utilizing multi-media and social media platforms like Facebook, YouTube, Instagram, and Twitter. Marketers and advertisers should create more meaningful content that persuades consumers to make use of the incredibly low airline ticket prices for future use. They can develop a positive brand image by exploiting the theme of unity in response to COVID-19. A perfect example of this is Emirates’ Do you remember advertisement. This video has wholesome content that conveys a positive outlook, while advertising travel through their company.
Other methods that can be used are display and social advertising. Marketers and advertisers should enhance social media marketing because there is an opportunity to take advantage of the increase in social media usage due to COVID-19. Display advertising can help influence demand, which is the industry’s main challenge to overcome. However, it is in the best interest of the industry to spend more time and resources into social advertising. Social advertising is arguably the most effective avenue to reach a wider audience, which drives leads and revenue.
COVID-19 is spreading like a wildfire and destroying everything in its path. The economy is on the verge of collapsing; potentially propelling us into another devastating recession. College students expecting to graduate this year are concerned of what the future holds for them. At this moment, the future doesn’t look promising. Companies are suffering financially and this has made them reluctant to hire.
This pandemic has forced the world to become more technologically reliant. Companies have to adapt to stay afloat. This means focusing heavily on digital mediums to reach their audience. With that being said, digital marketing proves to be one of the most secure business-related careers for the present situation and the future. A large amount of the global population is relying on social media and streaming services to pass the time during lock down. The App Store and Google Play are experiencing higher revenues from the increase in downloads. In response to that, companies have to adapt and design a new strategy to maintain profitability. This means allocating more time and resources to digital marketing and advertising efforts. As a consequence, expect a higher demand of digital marketing skills and jobs.
If you’re an incoming freshman interested in business or an undecided business major, I would suggest considering a major in digital marketing or at least looking into the essential digital marketing skills and certifications that your business school has to offer. Those skills and certifications can help you acquire a competitive advantage in the job market.
For those of you looking for a great digital marketing program in Michigan, you should consider applying to the University of Michigan – Dearborn’s College of Business. The College of Business offers a top-rated business education and plenty of opportunities for students.
You will have the opportunity to gain professional certifications like Google AdWords and the Interactive Advertising Bureau (IAB) Digital Media Sales Certification. You will also have the privilege to learn about social media marketing, email marketing and mobile strategies to implement marketing campaigns for any type of organization from experienced professionals.