Why You Should Consider a Career in Digital Marketing

COVID-19 is spreading like a wildfire and destroying everything in its path. The economy is on the verge of collapsing; potentially propelling us into another devastating recession. College students expecting to graduate this year are concerned of what the future holds for them. At this moment, the future doesn’t look promising. Companies are suffering financially and this has made them reluctant to hire.

This pandemic has forced the world to become more technologically reliant. Companies have to adapt to stay afloat. This means focusing heavily on digital mediums to reach their audience. With that being said, digital marketing proves to be one of the most secure business-related careers for the present situation and the future. A large amount of the global population is relying on social media and streaming services to pass the time during lock down. The App Store and Google Play are experiencing higher revenues from the increase in downloads. In response to that, companies have to adapt and design a new strategy to maintain profitability. This means allocating more time and resources to digital marketing and advertising efforts. As a consequence, expect a higher demand of digital marketing skills and jobs.

If you’re an incoming freshman interested in business or an undecided business major, I would suggest considering a major in digital marketing or at least looking into the essential digital marketing skills and certifications that your business school has to offer. Those skills and certifications can help you acquire a competitive advantage in the job market.

For those of you looking for a great digital marketing program in Michigan, you should consider applying to the University of Michigan – Dearborn’s College of Business. The College of Business offers a top-rated business education and plenty of opportunities for students.

You will have the opportunity to gain professional certifications like Google AdWords and the Interactive Advertising Bureau (IAB) Digital Media Sales Certification. You will also have the privilege to learn about social media marketing, email marketing and mobile strategies to implement marketing campaigns for any type of organization from experienced professionals.

For more information, please check out their website: https://umdearborn.edu/cob/undergraduate-programs/majors-minors-curriculum/majors/digital-marketing